🎯 The Ultimate Beginner’s Guide to Content Creation: What to Post, Where, and How Often

Hey there, creative friend! 👋

So… you’ve decided to show up online and start sharing your magic. That’s amazing. But now you’re staring at your screen thinking:“What should I post?”“Where do I even begin?”“Do I really have to post every day?”

First of all—breathe. You’re in the right place. Whether you’re a digital product creator, scrapbooker, journaler, blogger, or just someone with a message to share, this guide is here to help you build a content routine that works for you (not the other way around).

Let’s break it down, one joyful post at a time.

🧠 What Should You Post?

Start simple. Your content should either:

• Teach something

• Inspire someone

• Entertain your audience

• Or tell a story

Here are some easy, beginner-friendly content ideas:

Educational/Helpful

• How-to tutorials (Canva, journaling, scrapbooking, etc.)

• Tips or hacks your audience will love

• “Before and after” design processes

Inspirational

• Quotes + encouragement

• Behind-the-scenes moments

• Testimonies, wins, or lessons learned

Engaging

• Polls or this-or-that posts

• Q&As (you ask or they ask!)

• Challenges (like 30 days of journaling or daily scrap prompts)

Story-Driven

• Why you started creating

• A peek into your creative process

• What inspires your collections, kits, or blog posts

💡 Bonus: Repurpose your content! One blog post can become a carousel, a Reel, a newsletter tip, and a pin. Work smarter, not harder.

📱 Where Should You Post?

It depends on where your people hang out! Here’s a quick guide to help you decide:

InstagramPerfect for: visuals, carousels, Reels, and connecting through storiesPost: 3–5x a weekPro tip: Mix behind-the-scenes, educational, and soft-sell posts.

PinterestPerfect for: long-term visibility for blogs, products, and printablesPost: 5+ pins per week (easy when you batch it!)Pro tip: Use Canva to make multiple pin graphics for each post or product.

TikTok or ReelsPerfect for: short, fun videos—think Canva hacks, journal flips, or design timelapsesPost: 2–4x a weekPro tip: Don’t overthink it. Real, raw, and relatable performs best.

Your BlogPerfect for: deep dives, tutorials, and building trustPost: 1x per week (or biweekly if that’s better for your schedule)Pro tip: End each blog post with a freebie or link to your product.

Email ListPerfect for: building a loyal community that you ownPost: 1–2x per week (like a Monday freebie + Friday check-in)Pro tip: Offer value first, then gently point to your shop.

⏰ How Often Should You Post?

This is the golden question—and my favorite answer is: consistently, not constantly.

Start here:

• Instagram: 3x a week

• Pinterest: 5 pins per week

• TikTok/Reels: 2 short videos a week

• Blog: 1 post per week

• Email: 1 newsletter per week

Set a rhythm that feels sustainable. Consistency builds trust—and trust builds your community.

💌 Want a Free Weekly Content Planner?

Let’s take the guesswork out of planning!

Join my email list and I’ll send you a Canva-friendly Weekly Content Planner you can print or edit digitally. It includes:

• Space to plan your posts across platforms

• Content pillar ideas

• A weekly tracker to stay on schedule

• Encouraging notes to keep you motivated!

👉 Click here to sign up! You’ve got content inside you—let’s organize it together!

🛍 Ready to Elevate Your Content with Canva Templates?

Visit A Rea of Treasures on Etsy to find:

• Instagram carousel + story templates

• Blog post graphics + pin templates

• Printable planners + content calendars

• Scrapbook paper, journal pages, and more for creators

Everything is designed with you in mind—easy to customize, beautiful to look at, and powerful enough to help your brand grow.

🎉 Final Thoughts

Content creation doesn’t have to be complicated. You don’t need to go viral. You just need to show up—consistently, creatively, and as yourself.

You’ve got stories to tell. Products to share. Encouragement to give. And there are people out there waiting to see it.

So grab your planner, open up Canva, and start with one post. Then another. Then another.You’re building something beautiful, one click at a time. 💛