💻 The Smart Way to Promote Your Digital Products Without Feeling Salesy

Hey sweet friend! 👋

So you’ve made something amazing—a planner, a journal, a printable, maybe a stunning Canva template. You’ve poured your heart into it, uploaded it to Etsy or your blog, and… now comes the tricky part: telling people about it.

But if the word “promote” makes you want to crawl under a blanket with a cookie and pretend marketing doesn’t exist—you’re not alone. 🙈

Promoting your digital products doesn’t have to feel icky, pushy, or like you’re shouting into the void. In fact, it can be fun, natural, and totally authentic to you.

Let’s walk through how to promote what you’ve created—with heart, honesty, and confidence.

💡 First, Let’s Reframe the “Sales” Mindset

You’re not bothering anyone. You’re not “being too much.” You’re offering something helpful, creative, and beautiful that can genuinely solve a problem or brighten someone’s day.

💬 Ask yourself:

• Who would LOVE this?

• What would it help them do, feel, or create?

• How can I invite them to explore it, rather than pressure them?

Promoting your digital products is really just sharing something you believe in—like recommending your favorite book or coffee shop. ☕💛

🎯 5 Smart, Non-Salesy Ways to Promote Your Digital Products

1. Show Behind the Scenes

People love seeing the creative process!Share:

• A video or carousel of your design steps in Canva

• The story behind why you made the product

• A “before and after” using your planner or printable

✨ Realness builds trust. It helps your audience feel like they’re part of your journey—not just a sales target.

2. Teach Through Your Product

Instead of saying, “Go buy my planner,” say:📝 “Here’s how I plan my week and avoid burnout—using the system I built into my digital planner!”

Offer value first. Show how it works. Share the benefit. Let your product be the natural next step.

Bonus tip: Turn it into a blog post, Reel, or Pinterest pin. (Need help batching content? I’ve got templates for that!)

3. Share Customer Wins + Reviews

Even if it’s just your bestie or first Etsy buyer, share the love!Try a post like:

• “Look how @creativegal used my summer bucket list printable with her kids!”

• “I was so happy to get this sweet review—‘This planner helped me actually stick to my goals!’ 💛”

When others talk about how helpful your product is, it builds social proof without you having to say a word.

4. Use Soft CTAs (Call to Actions)

Not every post needs to scream “BUY NOW!” Instead, try:

• “Want this template? It’s in my Etsy shop!”

• “Curious about my favorite planning tool? I made it myself!”

• “Grab the free version of this printable on my blog—full set in the shop!”

Invite your audience to explore, not commit immediately.

🛒 Ready-to-use templates? I’ve got content planner kits and soft-sell captions in A Rea of Treasures on Etsy to make this easier!

5. Email Your People Like a Friend

Your email list is gold.Send regular updates, little stories, freebies, or tips—and let your products shine naturally within the content.

Think:“Here’s a little peek at what I made this week (and why I’m obsessed with it)!”

Your subscribers joined your list because they want to hear from you. Let your personality shine. ✨

💌 Want Free Email Templates + Soft-Sell Caption Ideas?

Join my mailing list and I’ll send you:

• Gentle, heart-centered promo email templates

• Canva graphics for Instagram & Pinterest

• Weekly inspiration + exclusive freebie drops

• A behind-the-scenes peek at what I’m creating each week!

👉 Click here to sign up! You’ll never feel “salesy” again—you’ll just feel you.

🛍 Want Done-for-You Promo Graphics & Templates?

Visit A Rea of Treasures on Etsy for:

• Canva content marketing kits

• Planner promo mockups

• Soft CTA post templates

• Printables + journals ready to share with your audience!

Everything’s made with love and designed to help you promote your products with ease and grace.

🎉 Final Thoughts

You don’t need to hustle harder or shout louder.You just need to share what you’ve made with love, clarity, and confidence. ❤️

Your digital products deserve to be seen. Your audience wants what you have to offer. And you can promote what you’ve created in a way that feels fun, honest, and aligned with your heart.

So go ahead—show up, share the story behind your product, and invite your people to come along for the ride. You’ve got something special.

And you don’t have to sell like anyone else to succeed. 💫