Instagram, Facebook, Pinterest—Oh My!
- Rea Weeks
- Jul 30, 2025
- 3 min read
Where Should You Actually Be Posting?
You’ve made a beautiful product. You’ve got Canva graphics ready. Maybe even a cute caption drafted and a list of hashtags sitting in your Notes app.Now the big question hits:“Where should I actually post this?”
Instagram?Facebook?Pinterest??All three??!? 😅
Don’t worry, friend — this post is your cozy little roadmap to figuring out where your content belongs and why it matters. Because you don’t need to be everywhere — you just need to be where it counts. 💛
Let’s break it down together.
💬 Instagram: The Visual Vibe
Best for: Brand building, community connection, and showing off your style
If your product is pretty, personal, or highly visual — hello, Instagram. This is where you can:
Share Canva-designed graphics, mockups, and reels
Tell the story behind your products in your captions
Build community through DMs, comments, and Stories
Use hashtags to reach new people
✨ Great for creatives, coaches, journaling pages, templates, and anything aesthetic.
But keep in mind: Instagram is fast-paced. If you’re going to show up here, be ready to post consistently and engage with your audience.
Post if you want to: Build a brand, connect with your people, and share behind-the-scenes peeks.
👩👩👧 Facebook: The Familiar Favorite
Best for: Community-focused products, older audiences, and engaging posts
Facebook isn’t just for family updates anymore — it’s still a strong place for connecting and converting.
Here’s how you can use it:
Share long-form posts in your own voice (yes, story posts still work!)
Promote your Etsy products in Facebook groups (be sure to follow their rules)
Build your own Facebook group or page around your niche
Share educational, encouraging, or interactive content (polls, questions, etc.)
✨ Great for teachers, planners, memory keepers, and service-based creatives.
Post if you want to: Build trust, share stories, or talk to people who may not live on Instagram.
📌 Pinterest: The Long-Game Queen
Best for: Evergreen content, traffic, and search visibility
If Instagram is a party and Facebook is your cozy corner of the internet, Pinterest is your library of magic. People come here to plan, shop, and get inspired.
Here’s how you win on Pinterest:
Share vertical Canva graphics with clear, keyword-rich titles
Pin content that links to your Etsy shop, blog posts, or freebies
Think evergreen: “Free Printable Planner,” “How to Start a Journaling Routine,” “Fall Scrapbook Kit”
Schedule pins regularly (using Canva or a scheduler like Tailwind)
✨ Great for bloggers, Etsy sellers, and anyone with a long-term content strategy.
Post if you want to: Drive traffic to your shop or blog on autopilot.
🧠 So… Where Should YOU Be?
Here’s a quick cheat sheet based on your goals:
Your Goal | Your Platform |
Build a visual brand | |
Connect with community | |
Get traffic to your shop or blog | |
Educate or inspire with longer posts | Facebook + Pinterest |
Stay consistent with 1-2 posts/week | Pinterest + IG Stories |
You’re just starting out | Pick ONE (Pinterest is a great start!) |
💡 Hint: You don’t have to be everywhere at once. Master one, then grow.
💌 Join My Mailing List for Freebies + Creative Prompts
Want a free character profile template to get started?Join my email list and get:
A printable + digital character sheet
Monthly creative freebies and Canva tips
First access to new Etsy launches
Encouraging emails for your writing + storytelling journey
Let’s make writing feel like a cozy adventure again. ✍️✨
🛍 Check Out My Canva Templates & Printables
Need content that’s ready to go?Check out my shop for:
Pinterest pin templates
Instagram post + story templates
Journaling pages
Scrapbooking paper
Printable planners and product mockups
🎨 Browse the collection here:
Designed to help you post with purpose — without the burnout.
💛 Final Thoughts
You don’t have to do everything. You just need to do the right things — in the right places — for your people.
So pick your platform.Start small.Be consistent.And remember: showing up imperfectly is always better than not showing up at all.
You’ve got this,
Rea 🌻Creator of A Rea of Treasures
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