How to Create an Email Series for a Product Launch
- Rea Weeks
- Aug 4
- 4 min read
✨ (Without Feeling Salesy or Overwhelmed)
You’ve poured your heart into a product — maybe it’s a journaling workbook, a set of digital scrapbook papers, or a beautiful Canva template kit — and now it’s time to launch it into the world.
But how do you do that without screaming “BUY MY STUFF!” at your email list?
Answer: You create an email series. One that’s warm, inviting, story-driven, and built to build excitement without the ick.
In this post, I’ll walk you through how to write a simple but powerful email series for your product launch — even if your list is small, you’ve never launched before, or you’re not sure where to start.
Let’s map it out together. 💛
💌 Why Use an Email Series for a Launch?
Because email still converts better than social media — by far.
Email gives you the chance to:
Talk directly to your most loyal audience
Build trust and excitement before you even drop the product
Educate your readers on how your product can help them
Share behind-the-scenes, sneak peeks, and bonuses
Make consistent sales without being pushy
And the best part? Once you’ve written it once, you can tweak and reuse it for future launches!
✏️ Step-by-Step: Plan Your Product Launch Email Series
I recommend writing a 5–6 email series, spaced out over 1–2 weeks.Here’s the flow I use (and teach!):
Email 1: Tease the Excitement
Subject Line: Something new is coming… 👀
In this email:
Hint at something exciting coming soon
Tease the transformation or problem it solves
Get them curious (without revealing everything)
Optional: Ask them to hit “reply” if they want to be on the VIP list
🎯 Goal: Spark curiosity + get early interest
Email 2: Share the Story Behind It
Subject Line: Why I made this for you 💛
In this email:
Tell the why behind your product (what inspired it?)
Share a personal story or struggle your audience will relate to
Start to describe what the product is (not all the details yet!)
Use a soft CTA like: “Can’t wait to show you more in a few days!”
🎯 Goal: Build connection + set the stage
Email 3: Reveal the Product!
Subject Line: It’s here: [Product Name] 🎉
In this email:
Introduce the product by name
Show what it is, who it’s for, and how it helps
Include product mockups, sneak peeks, or a walkthrough
Link to your shop or sales page
Bonus: Offer a launch-day freebie or discount
🎯 Goal: Create excitement + drive first-day sales
Email 4: Highlight the Benefits + Use Cases
Subject Line: How [Product Name] can make your life easier ✨
In this email:
Dive deeper into how your product helps
Include a list of benefits or “you can use this to…” ideas
Share real examples or testimonials if you have them
Add a strong CTA: “Shop it here,” “Grab your copy today!”
🎯 Goal: Educate + overcome hesitation
Email 5: Answer Questions + Handle Objections
Subject Line: Still thinking about it? Let’s talk.
In this email:
Address any common questions or hesitations
Include a mini FAQ
Reassure your audience that this product is for them
Remind them of any bonuses or early bird deadlines
🎯 Goal: Convert fence-sitters into customers
Email 6: Last Call
Subject Line: This is your last chance to grab [Product Name]! ⏳
In this email:
Send a short and clear “last call”
Remind them what’s included + what’s going away (bonus, discount, etc.)
Use urgency, but stay calm and genuine
Thank them for being here, whether they buy or not!
🎯 Goal: Create urgency + finish strong
🧁 Pro Tips for Writing Your Series
Write like you’re talking to your favorite customer or best friend
Use emojis, bold text, and short paragraphs to keep it easy to read
Don’t be afraid to repeat your message — people skim emails
Always include a clear CTA (Call to Action)
Add value and heart to every message 💛
💌 Join My Mailing List for Freebies + Creative Prompts
Want a free character profile template to get started?Join my email list and get:
A printable + digital character sheet
Monthly creative freebies and Canva tips
First access to new Etsy launches
Encouraging emails for your writing + storytelling journey
Let’s make writing feel like a cozy adventure again. ✍️✨
🛍 Planning Your Own Launch?
If you're gearing up to launch a new digital product, check out my Etsy shop!I have templates that will help you launch with ease, including:
Canva brand kits
Product mockup templates
Journaling kits
Printable planners + digital paper packs
🎨 Browse all the goodies right here:
Designed for creators, dreamers, and DIYers who want to launch beautifully.
💌 Final Thoughts
You don’t need a giant email list or a full marketing team to launch your product successfully.You just need a story, a strategy, and a few emails that speak from the heart.
So take a deep breath.Outline your emails.And trust that your product deserves a spotlight.
You’ve created something amazing — now it’s time to share it with the world. 💛
Happy launching,
Rea 🌻Creator of A Rea of Treasures
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