🎨 How to Create a Custom Brand Kit in Canva (And Why You Need One)

Hey there, creative friend!

Let’s talk about one of the most powerful (and often overlooked) tools in Canva — the Brand Kit.

Whether you’re a digital product creator, Etsy shop owner, content creator, or small biz dreamer, having a custom brand kit is an absolute game-changer. It’s how you go from “random pretty posts” to “OMG, your brand is so cohesive!” — all while saving time, reducing design stress, and showing up consistently across every platform.

And the best part? You can build your brand kit right inside Canva — no extra software needed.

Today, I’m walking you through how to create your own custom brand kit in Canva, why it’s so important, and how to use it to instantly elevate your content. Let’s go! ✨

💡 What Is a Brand Kit in Canva?

A brand kit is a set of saved branding elements you can apply to all your designs with just a few clicks. In Canva Pro, the Brand Kit allows you to store and access your:

• Brand colors 🎨

• Fonts & text styles ✍️

• Logos & alternate logos 🌟

• Templates or assets 📂

This means you never have to scramble to find your hex codes or re-type your font choices again. It keeps your visual identity consistent across Instagram, Pinterest, Etsy listings, emails, and beyond!

✨ Why You Need a Brand Kit (Even If You're Just Starting)

You might be thinking, “Do I really need a brand kit if I’m just starting out?”

Here’s the answer: Yes, 100%.

A custom brand kit will:

• Save you tons of time when designing content

• Help your audience recognize your posts at a glance

• Make your business look polished and professional

• Boost trust and connection with your ideal audience

• Keep your visuals aligned across platforms (no more “off-brand” chaos!)

And let’s be honest — it just feels so good to have your visual identity sorted and ready to go.

🛠️ How to Create Your Brand Kit in Canva (Step-by-Step)

📌 Note: The full Brand Kit feature is available in Canva Pro, but you can still manually save colors and styles in the free version using folders and templates!

✅ Step 1: Choose Your Brand Colors

Pick 3–5 colors that reflect your brand’s mood and personality.Need help? Try:

• 1 dark or bold color

• 1 light or neutral tone

• 1–3 accent colors

💛 Pro Tip: Use your favorite digital papers or templates from my shop as color inspiration!👉 Explore A Rea of Treasures on Etsy

Add your hex codes to your Brand Kit so they’re always at your fingertips.

✅ Step 2: Select Your Brand Fonts

Pick 1–2 fonts:

• One for headlines (something eye-catching)

• One for body text (clean and easy to read)

Set these in your Brand Kit under “Typography” so every time you add a heading or paragraph, it automatically matches your style.

✅ Step 3: Upload Your Logo

Add your main logo, alternate logos, and any submarks or watermarks you use. Canva will save them in your Brand Kit so you can drop them into any design, anytime.

✅ Step 4: Create Custom Templates

Now that your colors, fonts, and logos are saved, create a few branded templates to reuse:

• Instagram posts

• Pinterest pins

• Product mockups

• Etsy listing images

• Email headers

Save these in a “Branded Templates” folder and reuse them every time you post — hello, consistency and efficiency!

🧩 Bonus: How to Use Your Brand Kit Like a Pro

Once your kit is set up, here’s how to use it:

• Tap into your brand colors in every design

• Apply your saved fonts with one click

• Drop in your logo and size it consistently

• Design seasonal variations without losing your core vibe

• Batch content faster (and with WAY less stress!)

It’s like having a mini design assistant living right inside Canva. 🎉

💌 Want a Free Canva Branding Templates?

Join my mailing list and receive freebies, tips, tutorials, and more!

🎁 Click here to join!

You’ll also receive:

• Monthly Canva freebies

• Seasonal content ideas

• VIP discounts on my Etsy shop

• First dibs on new collections and templates!

🛍️ Ready to Create a Branded Look You Love?

From digital paper to branding templates and embellishments, my shop has everything you need to build a beautiful, cohesive visual brand that’s so you.

👉 Visit A Rea of Treasures on Etsy

Let’s make your brand feel as confident and creative as you are. 🌻

✨ Final Thoughts

Creating a custom brand kit isn’t just about looking pretty — it’s about building trust, recognition, and ease. When your visuals match your voice, everything clicks. And with Canva’s tools and a little intention, you can build a brand that feels polished, professional, and completely yours.

So go ahead — set up that brand kit and let your creativity shine!

With heart & harmony,

Rea 🌻Creator of A Rea of Treasures