📌 Designing Pinterest Pins That Actually Convert

How to create scroll-stopping, click-worthy pins that grow your traffic and sales

Pinterest is more than a visual playground—it’s a search engine for shoppers and planners. If you’re using Pinterest to promote your digital products, blog posts, or Etsy listings, then your pins need to do more than just look pretty.

They need to convert.

In this post, I’ll walk you through how to design Pinterest pins in Canva that actually drive clicks, saves, and sales—with smart visuals, strategic text, and layout tips that are beginner-friendly but powerful enough to level up your pin game. 🎯

✅ What Makes a High-Converting Pinterest Pin?

Before we get into the how-to, let’s talk about what a conversion-focused pin looks like. It’s not just aesthetic—it’s strategic.

A great Pinterest pin:

• Grabs attention quickly with bold visuals

• Clearly communicates the value (what will I learn, get, or download?)

• Leads to a relevant landing page (blog post, product, freebie, etc.)

• Includes branding for trust and consistency

• Encourages action (“Read more,” “Grab the freebie,” “Shop now”)

Let’s design one together!

🖼️ Step 1: Use the Right Size & Layout

In Canva, create a new design with the dimensions 1000 x 1500 px (2:3 ratio). This is the ideal vertical format for Pinterest visibility.

Layout tips:

• Use top-heavy designs (put the hook at the top)

• Leave white space for visual breathing room

• Use sections or blocks to organize info (image, headline, CTA)

✨ Try using a 3-section layout: image or mockup on top, headline in the middle, CTA at the bottom.

✍️ Step 2: Write a Scroll-Stopping Headline

Think like a searcher. What will make someone stop and click?

Examples:

• “How to Use Canva Templates to Sell on Etsy”

• “Free Scrapbook Paper Pack – Summer Theme!”

• “The Best Fonts for Digital Planners (with Canva Links!)”

• “10 Printable Ideas That Sell Like Crazy”

🎯 Use bold fonts like Anton, Bebas Neue, or League Spartan for your headline.

🎨 Step 3: Use On-Brand Colors & Fonts

Keep your pins consistent with your brand so your audience begins to recognize you.

Design tip:

• Use 1-2 brand colors and contrasting accent color for calls-to-action

• Stick to 1-2 fonts (1 for headline, 1 for body or CTA)

• Add your logo or website name in a bottom corner

📸 Step 4: Add High-Quality Visuals or Product Mockups

People on Pinterest love visuals—so showcase your product or content clearly.

You can:

• Use a mockup image (planner page, digital print, phone preview)

• Add a screenshot or flat lay of your actual printable

• Include a freebie preview box or “swipe to download” graphic

📷 Use Canva’s “Smartmockups” tool to frame your product on desktops, phones, or paper.

📢 Step 5: Include a Call to Action

Tell your viewer what to do next. Try:

• “Click to download”

• “Save this for later”

• “Read the full tutorial”

• “Shop the bundle”

• “Pin now, use later”

Add this as a button, highlight, or small banner in your design.

💡 CTA Tip: Use a contrasting background color or underline to make it pop.

🧠 Bonus: Strategic Pinterest Tips That Boost Conversions

• Use Keywords in Your Pin Title & Description (just like blog SEO!)

• Pin to Relevant Boards with SEO-optimized board names

• Create Multiple Pin Designs for the same product or post to test performance

• Link directly to the most relevant page (don’t send users on a hunt!)

📌 Pins live a long time—design them with clarity and purpose!

🎁 Want My Free Pinterest Canva Templates?

I’ve created a set of 5 editable Pinterest pin templates you can use to promote:

• Blog posts

• Etsy listings

• Freebies and lead magnets

• Printables or product launches

📥 Click here to download your free Pinterest template pack!

💌 Get More Pinterest Tips + Canva Tools

Join my Area of Treasures mailing list for:

• Weekly tutorials like this one

• Free Canva template drops

• Scrapbook paper previews + digital design ideas

• Creative business encouragement!

✨ Click here to subscribe + get your first freebie

🛍️ Shop Matching Templates & Graphics

Love designing on Pinterest but short on time? I’ve created:

• Canva Pinterest packs

• Scrapbook paper mockups

• Seasonal product promo templates

• Matching Instagram and Lemon8 sets

🛒 Shop the collection now →

💬 Final Thoughts

Pinterest can be your most powerful traffic tool if your designs are built to convert. Use Canva not just to make something beautiful—but to make something clickable, savable, and shareable.

And if you try these tips, tag me @areaoftreasures—I’d love to feature your pins and cheer you on!v