Creating Content That Converts: How to Go From Views to Clicks (Without Being Pushy)
- Rea Weeks
- Jul 29, 2025
- 4 min read
Let’s talk about something real for a second: You’re showing up. You’re posting. You’re creating beautiful content. And people are seeing it. 👀But those likes and views? They’re not turning into clicks. Or sales. Or email signups. And you’re sitting there like, “What am I doing wrong?”
Here’s the truth: you’re probably not doing anything wrong. But you might be missing the magic ingredient that turns passive scrollers into active clickers.
The good news? You don’t have to be pushy, salesy, or fake to make it happen. Let’s break down how to create content that actually converts — and feels good to share.
✨ What Does “Content That Converts” Even Mean?
In simple terms: It means your content leads people to take action.
That action could be:
Clicking a link to your Etsy shop
Signing up for your email list
Downloading your freebie
Saving a pin
Sharing your post
Buying your product
The goal isn’t just views — it’s engagement that leads somewhere. And no, you don’t need a hard sell to make it happen. You just need connection + clarity.
💡 Step 1: Know Exactly What You Want Them to Do
Sounds obvious, right? But you'd be surprised how many creators don’t give a clear next step.
Each piece of content should have ONE primary call-to-action:
“Click the link in bio to download this freebie”
“Shop this template in my Etsy store”
“Save this for later!”
“Join the email list to get early access”
📌 Pro tip: If you're trying to do too many things in one post, your audience will get overwhelmed and do… nothing.
🎯 Step 2: Create for Your People — Not Everyone
The fastest way to boost clicks? Talk directly to your person. Not “everyone on Instagram.” Not “all moms.” Not “the internet.”
If you sell journaling templates, talk to the girl who journals to calm her brain at the end of the day.If you design teacher printables, talk to the overwhelmed kindergarten teacher trying to prep for fall.If you make digital scrapbooking kits, talk to the nostalgic memory keeper who loves cozy autumn vibes. 🍂
Speak in their language. Show them you see them. That’s what builds trust (and trust leads to clicks).
💬 Step 3: Your CTA Should Feel Like a Favor, Not a Sale
Let’s reframe how we think about calls-to-action. It’s not “asking for something” — it’s offering something valuable.
Examples:
“Want this for yourself? Grab the free template below!”
“This is part of my Autumn Memory Kit — it’s in the shop if you want to check it out!”
“You can totally make this too — I’ve got a step-by-step on the blog!”
✨ It’s not pushy — it’s helpful. You’re inviting, not demanding.
📸 Step 4: Use Visuals That Match the Action
People click on things that look click-worthy.
So if you’re promoting:
A freebie → Show a preview mockup
A product → Use it in action (especially in your real life!)
A blog post → Use big, readable headlines + visual context
Want an example? On my Etsy shop, I always include styled mockups so people can instantly picture what they’re getting. That small detail makes a big difference in turning “maybe” into “yes.”
✉️ Step 5: Start Building Your Email List (Seriously)
I’ll say it louder for the people in the back: Email > Algorithm.
If you want content that converts, build a space where your biggest fans can connect with you directly.
When someone joins your list, you’ve got a direct line to share:
Your new product launches
Exclusive freebies
Behind-the-scenes sneak peeks
Special discount codes
New blog posts or printables
💌 Join My Mailing List for Freebies + Creative Prompts
Want a free character profile template to get started?Join my email list and get:
A printable + digital character sheet
Monthly creative freebies and Canva tips
First access to new Etsy launches
Encouraging emails for your writing + storytelling journey
Let’s make writing feel like a cozy adventure again. ✍️✨
🛍 Looking for High-Quality Templates That Do Convert?
I’ve done all the design work so you don’t have to. Browse my ready-to-use:
Lead magnet Canva templates
Journaling pages + scrapbooking paper
Printable sticker sheets
Brand kits for creators and small biz owners
They’re designed to be beautiful and strategic — so you can grow your audience and your income without burning out.
🚀 Let’s Wrap It Up
🌟 Final Thoughts
You don’t need to “sell harder” to get more clicks. You just need to:
Be clear about the action you want
Speak directly to the right people
Offer value in a way that feels helpful
Make your content visually engaging
Keep building those long-term connections (aka: email!)
Every post, pin, or page is an opportunity to serve, not just sell.
So the next time you hit “publish,” ask yourself:“What do I want my people to do — and how can I make it easy for them to say yes?”
Rea 🌻Creator of A Rea of Treasures
Comments