Creating a Brand Kit in Canva: Step-by-Step

🎨 Because consistency is the secret to standing out — and Canva makes it easy.

Let’s talk branding. 💡Not the stiff corporate kind with mission statements and legal jargon — I mean the fun kind. The kind that looks like you, feels like you, and helps your audience recognize your work anywhere it shows up.

Whether you’re a small business owner, content creator, digital scrapbooker, or blogger trying to bring your vibe to life, a Canva Brand Kit is your creative bestie.

It saves time.It keeps everything cohesive.And it gives your work that “oh hey, I know who made this” feeling that builds trust with your audience.

Sound good? Let’s walk through the exact steps to create your brand kit in Canva — no overwhelm, no graphic design degree required.

✨ What Is a Canva Brand Kit (and Why Should You Make One)?

Your Brand Kit is a central place in Canva where you can store and reuse:

• Your brand colors 🎨

• Your fonts ✍️

• Your logos 🖼

• Any other branding elements you want to keep consistent

Think of it like a style closet. When it’s organized, getting dressed (AKA designing your content) is way faster and easier.

💡 Bonus: If you use Canva templates — whether you buy them, create your own, or grab them from my Etsy shop — your Brand Kit will auto-apply your colors and fonts. Instant makeover. 🙌

🛠 Step-by-Step: How to Create Your Brand Kit in Canva

1. Open Canva and Navigate to “Brand Hub”

• On the homepage, look for Brand in the left-hand menu.

• Click on it to open your Brand Hub. This is where the magic happens.

If you’re on Canva Pro, you’ll be able to save multiple Brand Kits (great if you run more than one shop, blog, or creative project). Free users can create one kit — still super helpful!

2. Add Your Logo

If you have a logo (even a simple text one you made in Canva), upload it here.

✨ Pro Tip: Include a few variations — full logo, icon only, white version for dark backgrounds, etc.

No logo yet?No worries — Canva has logo templates you can customize to match your vibe. Or grab one of the pre-made branding kits in my Etsy shop to start strong!

3. Choose Your Brand Colors

This is where your brand really starts to come to life. Choose:

• 1-2 main colors — your go-to hues

• 1-2 accent colors — for contrast and flair

• 1 neutral — for backgrounds or text

🎨 You can add hex codes if you already know them, or use Canva’s color picker to explore combos you love.

💛 Bonus Tip: Think about your audience and your vibe. Are you calm and earthy? Bright and bubbly? Elegant and minimal? Let your colors reflect that.

4. Set Your Fonts

Fonts are one of the fastest ways to communicate mood and style.

Pick:

• A heading font — bold, readable, and on-brand

• A body font — simple and easy on the eyes

• Optional: an accent or script font for flair

✍️ Try combos like:

• Playfair Display + Lato (elegant + clean)

• Montserrat + Open Sans (modern + friendly)

• Raleway + Roboto Slab (minimal + stylish)

Canva Pro users can upload custom fonts too!

5. Add Any Other Brand Elements

This might include:

• Your favorite graphic elements (doodles, dividers, textures)

• Brand photography

• Social icons

• Patterns or background images

💡 If you make digital products or templates, this is a great place to store your consistent elements — like your Etsy watermark, shop name, or product frame overlays.

6. Start Using It!

Now that your kit is built, you can:

• Apply your brand colors + fonts with one click on any template

• Create new graphics faster without “decision fatigue”

• Maintain a consistent look across Instagram, Pinterest, blog posts, Etsy listings, email freebies, and more

👀 And yes — your audience will notice!

💌 Join My Mailing List for Freebies + Creative Prompts

Want a free character profile template to get started?Join my email list and get:

• A printable + digital character sheet

• Monthly creative freebies and Canva tips

• First access to new Etsy launches

• Encouraging emails for your writing + storytelling journey

👉 Click here to subscribe and grab your freebie!

Let’s make writing feel like a cozy adventure again. ✍️✨

🛍 Want Done-for-You Canva Brand Kits?

Need a shortcut? I’ve got you covered.

In my Etsy shop, you’ll find:

• Canva Brand Kit templates (with fonts + color combos included!)

• Logo templates to customize in minutes

• Matching Instagram, Pinterest, and Etsy graphics

• Coordinated scrapbook papers, digital stickers, and journaling kits

🛒 Browse them here:

👉 Visit A Rea of Treasures on Etsy

All made to help you create beautiful, branded content without starting from scratch every time.

💛 Final Thoughts

Creating a Brand Kit might feel like a small step — but it has a huge impact.

You’ll save time.You’ll feel more confident in your visuals.And you’ll start building a look that feels authentically you — one Canva click at a time.

So whether you're branding your Etsy shop, blogging your heart out, or building something beautiful for your community… let your style shine.

You’ve got this,

💛 Rea 🌻Creator of A Rea of Treasures